Dede Wathey is a fun-loving, fireball whose can-do attitude launched LaFusion—American Life, Latin Style!

Dede is a Media and Marketing Specialist and truly a leading media professional. She brings a wealth of knowledge and most importantly, results for clients and their projects.

After graduating from Arizona State University in 1984, she began her media-buying career at Faber & Associates—a Tempe-based advertising agency—where she developed and managed multi-million dollar advertising accounts in key markets across the country, most specifically in healthcare.

Her clients included Denta Health, 20/20 Eyecare and First Chiropractic. Dede was instrumental in helping each respective company achieve market-wide recognition and enhanced visibility. In addition to Media Planning and Buying, Dede has a keen understanding and sense of importance for advertising research and analysis.

With an innate ability to understand client needs and strong negotiating skills, she went to work for KTAR Radio, one of the Southwest’s most listened-to stations, and quickly became one of 620 AM’s top account executives. There she created additional revenue through vendor programs and promotions. After a 10-year career in radio sales, Dede’s entrepreneurial spirit led her to form MediaWorks (www.mediaworksagency.com) in 1997 along with her partner Michelle Pennington. This dynamic duo routinely increases awareness and revenues for their clients such American Golf, Ottawa University, 5 & Diner, Celebration of Fine Art and Port of Subs, among others.

From print to broadcast media, Dede Wathey and MediaWorks delivers! (Plus, they are a lot of fun to hang out with!) And now that she’s part of LaFusion TV,Dede delivers with a touch of Latin flair!

Dede has been married for 18 years. She and her husband, Drew, have two beautiful children, Kevin and Lauren.