Michelle Pennington’s creative thinking, passion and knowledge of the media is being used to propel the LaFusion TV brand. Don’t be fooled by her disarming exterior this sassy exec is your go-to gal when you need something done perfectly and quickly!
Michelle, a Media and Marketing Specialist for LaFusion, found her passion for the media while at Northern Arizona University where she worked at the college newspaper, radio station and co-anchored a college television news program.
Michelle quickly realized her love for people, fun and flair which led her toward advertising, sales and marketing and she accepted a job with the Kellogg Company where she developed a new retail program resulting in million dollar sales increases in Phoenix.
She later moved into a management position with Pepsi-Cola and discovered her knack for selling ice cream to Eskimos—or Pepsi to Coke drinkers! At Pepsi, Michelle created a co-op advertising plan that increased sales by more than 50% and steered Pepsi promotions in a whole new direction. When she had an opportunity to go back to her “media roots”, Michelle joined the Phoenix powerhouse station, KTAR News/Talk Radio. Her think-outside-the-box mentality resulted in the development of strong promotions and vendor programs which helped advertisers multiply their ad dollars in the marketplace. In 1989, Michelle joined KPNX TV12, the NBC affiliate in Phoenix, where she continued her success in creating effective TV ad campaigns and promotions for clients while managing a multi-million dollar client base.
Her desire to offer advertising clients more bang for their buck led Michelle to form MediaWorks in 1997 (www.mediaworksagency.com) with her partner, Dede Wathey. Their ad agency specializes in media planning and buying and they’ve been delivering strong media campaigns and added value promotions to their clients for years. With an innovative approach and savvy business sense, they offer clients an excellent return on investment by providing media that works! And now that she’s part of LaFusion TV, she’s put some zesty spice into their media campaign!
Michelle lives in Scottsdale, Arizona with her husband, David, and their two beautiful daughters, Allie and Megan.